By
technopet
0
comment


By
technopet
0
comment

Snapple switches to PET, but keeps the shape, cap, and ‘pop’

By Anne Marie Mohan, Senior Editor, Packaging World When it comes to package design, shape is one of the most important ways a company can create a distinctive and memorable brand identity. Unique label designs, graphics, and colors also add to the recognizability of the brand. And sometimes, a package offers that extra little “pop” that consumers come to love.…